Welcome back

Wow. It's been a whole year. Amazing.

I signed off one year ago today from my Monday-Friday ramblings about the world of marketing. I was wiped out, and still in the middle of a job hunt that took way too long.

A lot has happened since then. To say the least.

Yes, I was employed by Janzen Public Relations - but JPR was the bridge to finding real full-time employment. I'm thankful to the clients who kept me going, but I always knew I wanted to get back into the agency world.

And paychecks every two weeks.

I've been employed since January at a Top 20 Seattle advertising agency as senior vice president/director of account services. That is one long title for a job I truly enjoy. And I'm an ad guy these days, after spending most of my career in the PR world.

I haven't had to grovel to a television news assignment editor in over nine months. Can't say I miss that.

Anyway, the time away has made me ready to start yapping again. There's so much to talk about. Can't promise it will be five days a week like before - but check back often. And as always, I love your input.

One of the funny things that's happened since I've been away is Oprah's decision to leave her show within the year. Will I change the name of this sucker? Nada. This blog has always been about trying to satisfy client expectations through marketing. Whether it's a great PR placement, killer advertising creative or an innovative social media program, it's about interacting with consumers. And in the end, selling stuff.

It's good to be back.