A friend of mine did the PR for the King County Fair for years.
It was a job I envied - for about 20 minutes. Don't get me wrong. I love country fairs. Cris and I did the Evergreen State Fair in Monroe last week and immersed ourselves in pigs, lumberjacks, gadgets, vegetable displays, hamburgers with fried onions, scones, rides and a taste of small town America. I dig it.
But I go to the fair, and then depart for another year. If you're handling its PR, you're kind of stuck there for an extended period of time, mostly promoting the same experience to jaded media year after year. Especially trying to generate any publicity prior to the fair to build consumer excitement.
My pal had the Critter Queen competition. The fair would round up cute animals to compete in a mock beauty contest, and hold the finals in Seattle in front of the "big city" media. It would always produce a little pre-publicity. Combine a little piglet with a sash/crown and you're talking about a sure 30 seconds at the end of local television news.
He's gotten out of the fair business. I'm not sure he misses the action. But the fair food? Ahhhhhh....
It was a job I envied - for about 20 minutes. Don't get me wrong. I love country fairs. Cris and I did the Evergreen State Fair in Monroe last week and immersed ourselves in pigs, lumberjacks, gadgets, vegetable displays, hamburgers with fried onions, scones, rides and a taste of small town America. I dig it.
But I go to the fair, and then depart for another year. If you're handling its PR, you're kind of stuck there for an extended period of time, mostly promoting the same experience to jaded media year after year. Especially trying to generate any publicity prior to the fair to build consumer excitement.
My pal had the Critter Queen competition. The fair would round up cute animals to compete in a mock beauty contest, and hold the finals in Seattle in front of the "big city" media. It would always produce a little pre-publicity. Combine a little piglet with a sash/crown and you're talking about a sure 30 seconds at the end of local television news.
He's gotten out of the fair business. I'm not sure he misses the action. But the fair food? Ahhhhhh....
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