Tuesday, September 8, 2009

Bring on The Beatles...and all the media coverage


There is no such thing as too much Beatlemania for me.

Which is a good thing - because the Fab Four are back this week like it's 1965 all over again. The Beatles: Rock Band video game debuts Wednesday, in addition to the remastered Beatles catalog - which I must have. Seriously. I'm not kidding. Just hand it over.

If you haven't seen or heard about all of this Beatles stuff, you're living under a rock. The publicity machine has been going overdrive in the last two weeks, from Katie Couric to Mary Hart, as we celebrate the music of the greatest rock band in the history of the world.

Sorry...that's what I believe. You're not going to get me to change my mind.

And though I own a ton of vinyl, cassette tapes and CDs of the greatest rock band in the history of the world - I've got to have the new box set. Their music is part of my DNA.

I'm sure the PR team is crowing right now about all of the international media coverage they've generated in advance of the 9/9/09 dual launch, but let's get real for a moment: a trained monkey with cymbals could have generated the same amount of launch exposure. You've got the two surviving Beatles (Paul and Ringo) doing non-stop press with the widows of John (Yoko) and George (Olivia) - and all praising both the game and the studio remastering magic.

They've got the adoring media eating out of their hands. What a surprise.

And good for them. Everyone's going to make a lot of money on all of this. And they'll make a little more when I snap up the remastered box set.

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